
The key project which the Institute of Industrial Design (IID) is currently implementing is the Design Your Profit (D+Y+P), whose purpose is to improve the competitiveness of Polish companies through design (process and product innovation). The project is implemented in the framework of the European Union’s Operational Program for Economic Innovation.
If you represent:
- Business
- An institution
- An institution involved in education in fields connected with product development, design or management
Join us! We invite regional institutions to cooperate with us!
We are just getting started!
Other European nations have already carried out similar programs. Their experiences are priceless for us. Wales is a good example. For 10 years, project and design advising services have been on offer available to local enterprises. In the context of support for small and medium-size companies which rarely make use of the services of professional designers - a fact that makes it difficult to them to gain a competitive advantage on the market – the Welsh Assembly Government formed the Welsh Design Advisory Service (today: Design Wales). It offers free advise for SMEs in the area of design and new product development.
A network of best practices
We don’t limit ourselves to observing the achievements of others, but in the frame of the D+Y+P project actively cooperates with other European design centers. We have joined the International Research Collaboration (IRC) working group, in existence since 2005, which is an informal society of institutions and organizations involved in design. The most important is the possibility to share experiences in this area (e.g. best practices) and, owing to this, application of the best solutions to avoid needless mistakes.
What D+Y+P gives designers
You will get for FREE
- knowledge about how to professionally present your project to entrepreneurs.
- information on how to legally protect your rights to the projects.
- practical knowledge in the area of cooperation with entrepreneurs tailored to the Polish market. This is how you can become a competent partner for entrepreneurs in the process of creating and introducing a new product to the market.
- an opportunity to present your portfolio to a wide audience (exhibitions, database on portal).
- an opportunity to make business contact with both domestic and international entrepreneurs.
Five steps to get there
- Browse the project’s home page at www.iwp.com.pl/zsz for current information concerning the project.
- Fill out the survey which we will make available shortly. It will allow you to realistically assess your needs for professional growth and development.
- Assess if you can take part in the realization of a project, for example by participating in an interactive forum.
- Take part in a special training sessions for designers and in joint sessions with entrepreneurs.
- Make use of e-learning, where FOR FREE you will be able to gain knowledge in the areas of entrepreneurs, best practices... everything that will help you to become a professional designer.
Why is it worth it?
What D+Y+P can gives businessmen?
You will analyze the
- maturity of your business with regards to design application. This is easy to do thanks to a simple survey.
- You will receive FREE information concerning methods for introducing a new product based on which you will be able to modernize your firm’s strategy.
- Every participant in the D+Y+P program will have free access to an electronic textbook which presents the process of preparation, growth and life cycle of a product: starting from market research, through preparation of a project order (brief), conceptualization, writing of construction and technical documentation, creation of a model and prototype, conducting testing sessions, preparation of a finalized project, and even introduction of a new product to market.
- You will shape a competent team and raise employees’ qualifications. Free training sessions and/or e-learning courses will help in acquiring (or filling in) knowledge on the subject of necessary competencies and standards in the area of developing new design products, including the field of respecting intellectual property rights.
- You will establish cooperation with other entrepreneurs, both domestic and international. You will have an opportunity to exchange experiences and undertake joint ventures in the field of methods for introducing new design products. You will be brought up-to-date with the results of the latest research and examples of best practices.
- You will build a new image for your company – innovative and trustworthy, in good financial condition. Such a mark will bring specialists to you, respected designers who will be your calling card, and clients. Also, your firm will strengthen its position vs. the competition.
Five steps to get there
- Make the decision to take part in the D+Y-+P program. Write it into your company’s three-year growth strategy.
- Browse the project’s home page at www.iwp.com.pl/zsz for current information concerning the project.
- Log on to www.iwp.com.pl/zsz in order to participate in all on-going activities connected with the D+Y+P project.
- Fill in the SURVEY, which will soon be made available. It will help determine which kind of training is optimal for you.
- Take part in training courses and/or e-learning sessions for producers and joint sessions with designers and consumers. Later on, send employees of your company to such sessions, especially those who will have the greatest opportunities to make use of their knowledge in the application of design in the development of a new product.

The project was created as part of the kay project Design your Profit. The inprovement of the competitiveness of enterprises through the application of design (produt and process innovation), conducted by Instytut Wzornictwa Przemysłowego (Institute of Industrial Design)


